Mainstream audiences are appealed and attracted towards popular, trending programmes which are targeted towards a large, global audience who shares a common interest in currently trending media texts where gratification of social integration is applied as a viewer identifies with other audiences gaining a sense of belonging and a startup for a conversation for social interaction.
For example, Orange is the New Black is a mainstream show gaining recognition from the first season already and can be found on Netflix which can be accessed during any time of the day from online streaming creating easement onto the scheduling and placement of the show. Netflix is also able to stream previous episodes favouring the scheduling and placement of the show as an advantage.
The target audience for this programme ranges from both genders of 17 - 30 years old hitting a large field of audience performing as an mainstream programme. The subject content of the show consists of following the journey of a woman sentenced for smuggling drugs to an all-woman prison forming the genre of prison drama. In terms of uses and gratification, as a viewer, you are kept entertained gaining escapism, filling of time and can also be a substitute for a companion as it grips you to lock to continue on to further available episodes to satisfy your curiosity as each episodes end in cliffhangers causing the audience to feel the urge to achieve closure.
The role selection of the show picks up an interesting perspective as the leading role is of a middle aged woman which is uncommon to find in the current media sources and industry thus producing a unique drama series appealing towards the vast audience. The programme is based upon a true story of a woman and her survival through the prison experiencing life-changing events which creates a peep hole for the audience to view how prison life can be and better yet, how an all-woman prison life can be. This forms a possible niche aspect of the programme targeting towards a vast majority of female audiences than male.
The mode of address of the show is indirect and informal/ formal with a diversity of language capability from each different characters, as an audience you can view the changes in the lead role’s (Piper) language as the episodes go by from formal to informal from the influences of the events happening as she accepts life in prison.
Niche is a form of programme targeting a specific group of audiences focusing heavily on aspects such as the scheduling of the programme and where it is located in order to enable access to the particular group of audience. Niche programmes such as
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