Lady Gaga is a global iconic artist successful due to the use of the Internet where marketing experts believe Lady Gaga earns 3rd of her money through social media where she earns $30 million on twitter. Her global appeal is successful through the parasocial interaction from social media networks such as twitter where she is known to have the most followers of 18 million fans where she has “cultivated a large, lively, and loyal following”. This convinces the fans to feels closer to the artist, believing to share a relationship with Lady Gaga. Whereas Nirvana were less global in their time due to the lack of advanced digital technology where they would depend on TV programmes such as MTV or Jonathan Ross Show, music videos and word of mouth. On the Jonathan Ross, they performed a memorable live show with an unexpected choice of song ending it by trashing the instruments presenting their rebellious manner to enable the word of mouth marketing strategy. However their post-modern hybrid genre ‘Grunge’ changed the ideology of mainstream music, which appealed to a wide audience. The album ‘Nevermind’ released by DGC Records sold 30 million copies conforming the use of the ‘Grunge’ genre changed the appeal of the industry in the 90’s.
Friday 16 May 2014
How global is the appeal of your 3 main texts?
Lady Gaga is a global iconic artist successful due to the use of the Internet where marketing experts believe Lady Gaga earns 3rd of her money through social media where she earns $30 million on twitter. Her global appeal is successful through the parasocial interaction from social media networks such as twitter where she is known to have the most followers of 18 million fans where she has “cultivated a large, lively, and loyal following”. This convinces the fans to feels closer to the artist, believing to share a relationship with Lady Gaga. Whereas Nirvana were less global in their time due to the lack of advanced digital technology where they would depend on TV programmes such as MTV or Jonathan Ross Show, music videos and word of mouth. On the Jonathan Ross, they performed a memorable live show with an unexpected choice of song ending it by trashing the instruments presenting their rebellious manner to enable the word of mouth marketing strategy. However their post-modern hybrid genre ‘Grunge’ changed the ideology of mainstream music, which appealed to a wide audience. The album ‘Nevermind’ released by DGC Records sold 30 million copies conforming the use of the ‘Grunge’ genre changed the appeal of the industry in the 90’s.
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